In line with Machiavelli’s view, I would first state that the way to achieve our ends should not be everything under the sun. However, when the opportunity arose such as the use of public figures for the betterment of the society, it must not be turned away but exhausted to aid the good aims of our society. People would exhaust and try sometimes dangerous and evil means to achieve even peaceful ends and it would really be an insult to our intelligence if we do not use our public figures for the betterment of our society.
How can they, the public figures help to contribute towards the betterment of the society?
Public figures(PF) are automatically influential in the society. This influence can be used to send the right message to the society such as the fight against AIDS and corruption.
PF are also mostly society leaders and respected members and hence be focal point of reference for the members of the society. This would enable to influence, persuade and inform the society with better effectiveness as not only people would follow what they say, they would also need less government expenditures on them as there would be smaller needs for media payment for advertisements and campaigns for awareness and education for the society.
The most important reason other than cost saving than effectiveness would be on the fact that they are the most effective tools. If they are not effective, companies would not be spending billions to pay public figures to lobby and advertise for their cause or products. They know who they are and what they can do and thus I urge extremely public ones like datin Seri Rosmah to be given more coverage and more airtime but at the right places and junctures that can really make a big difference.
No comments:
Post a Comment